A free guide by Brian Brown for Founders, CEOs, and sales leaders who are tired of watching good money walk out the door.
7 Sales Hiring Mistakes That Are Costing Your Team Millions
An excerpt from: Hiring Sales Professionals That Actually Stick
5-7x
true cost of one bad hire
80%
average annual sales turnover
$5.7M+
lost by one real client
7 Sales Hiring Mistakes That Are Costing Your Team Millions
An excerpt from: Hiring Sales Professionals That Actually Stick
5-7x
true cost of one bad hire
80%
average annual sales turnover
$5.7M+
lost by one real client
A free guide by Brian Brown for Founders, CEOs, and sales leaders who are tired of watching good money walk out the door.
What You Will Learn Inside
The 7 costly mistakes
Hiring on energy, vague job descriptions, skipping personality benchmarking, gut-feel interviews, broken comp design, weak onboarding, and measuring the wrong metrics
Bad Hire Cost Worksheet
Calculate your real "hire-and-hope tax" across salary, recruiting fees, onboarding labor, lost pipeline, and cultural disruption
Outcome Mapping System
Brian's proprietary framework that replaces job descriptions with a performance blueprint, reverse-engineered from the results you actually need
30-60-90 Day Onboarding Blueprint
The exact framework that gets new reps to their first win fast, before they lose confidence and quit
Structured Interview Scorecard
8 behavioral categories, a minimum pass score, and red/green flags so every hire decision is evidence-based, not gut-based
5-Day Sales Hiring Reset
One action per day (audit, outcome map, benchmark, interview questions, comp review) to rebuild your system by Friday
Where should we send it?
ABOUT US
BRIAN BROWN
Founder of Summerlin Advisory Group, a boutique sales hiring and performance consulting firm based in Las Vegas, NV.
With two decades in high-performance sales leadership, Brian has coached founders, built winning sales teams from scratch, and trained executives across multiple industries — from SaaS startups to enterprise giants.
His signature process — Outcome Mapping + Benchmark-Driven Hiring — has helped companies cut turnover by over 70% while increasing quota attainment, onboarding speed, and retention.
When he’s not rebuilding sales teams, you’ll find him in a cigar lounge, hiking Red Rock Canyon, or reminding CEOs that “hope is not a hiring strategy.”
What others are saying about us
Founders, CEOs, and sales leaders who used Brian's system to stop losing money on bad hires.
"We cut our sales turnover in half within a year of using Brian's hiring system. This guide is the real deal."
VP of Sales
Mid-Market SaaS Company
"I wish I had this ten years ago. Every tool in here is useful and easy to act on. No filler."
CEO & Founder
Professional Services Firm
"Brian's interview system alone kept us from making three bad hires. This book paid for itself many times over."
Director of Revenue Operations
Marketing Specialist
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